Weet-bix
Fuel for the hungry
Weet-Bix cereal is a classic breakfast in New Zealand, and for good reason. It’s packed with oats and low in sugar to give you energy all day long. But it was losing its popularity with kids who were turning to sugary alternatives, or skipping breakfast altogether. So we created an ad to show Kiwi kids just how much is possible when you start the day right.
Big dreams are fueled by breakfast
Kiwi kids have big dreams. And we wanted to show them that Weet-Bix can fuel those dreams. So we found a kid who was absolutely mad about rugby, and built an entire rugby field in his backyard overnight. And to make sure he made the most of it, we had him sit down to a great breakfast of Weet-Bix with all-stars from the national rugby team, the All Blacks.
CREDITS
ECD
Antonio Navas
Creative Directors
Anne Boothroyd
Mike Davison
Copywriter
Sarah Litwin-Schmid
Art Director
Emily Drake