Weet-bix: Fuel for the hungry
Weet-Bix cereal is a classic breakfast in New Zealand, and for good reason. It’s packed with oats and low in sugar to give you energy all day long. But it was losing its popularity with kids who were turning to sugary alternatives, or skipping breakfast altogether. So we created an ad to show just how much is possible when you start the day right.
TV
We wanted to show Kiwi kids that Weet-Bix can fuel even their biggest dreams. Like becoming an All Black overnight. So we built an entire rugby field in one future rugby star’s backyard while he slept, and gave him the true breakfast of champions treatment—complete with the All Blacks in attendance.
CREDITS
ECD
Antonio Navas
Creative Directors
Anne Boothroyd
Mike Davison
Copywriter
Sarah Litwin-Schmid
Art Director
Emily Drake