Degree MotionSense
Deodorant isn’t the sexiest product to sell—a lot of armpit shots and sweat stains. But you can have a lot of fun with it too, if you do it right. We chose the fun route, and tried to keep the armpit close ups to a minimum.
TV
Degree’s new MotionSense is the only antiperspirant that reacts directly to movement. As you move, MotionSense microcapsules in the deodorant burst, releasing fresh fragrance. So we created a spot that embodied this positive chain reaction of movement.
CREDITS
Creative Directors
Enrique Camacho
Jon Ruby
Copywriter
Sarah Litwin-Schmid
Art Director
Lisa Della Piana