Degree
MotionSense
Deodorant isn’t the sexiest product to sell—a lot of armpit shots and sweat stains. But you can have a lot of fun with it too, if you do it right. We chose the fun route, and tried to keep the armpit close ups to a minimum.
The more you move, the more it works
Degree’s new MotionSense is the only antiperspirant that reacts directly to movement. As you move, MotionSense microcapsules in the deodorant burst, releasing fresh fragrance. So we created a spot that embodied this positive chain reaction of movement.
CREDITS
Creative Directors
Enrique Camacho
Jon Ruby
Copywriter
Sarah Litwin-Schmid
Art Director
Lisa Della Piana