Toyota Corolla
This was the first ad I ever worked on. There’s nothing like your first ad, and nothing like having your boss ask you to come up with 100 ways a cat could be injured in the pursuit of getting a ride in a Toyota.
TV
The 2013 Toyota Corolla was one of the most cozy, comfortable, welcoming vehicles the brand had created. To make that clear, we thought about who really hates being in cars—and showed how the new Corolla could convert even them.
CREDITS
ECD
Antonio Navas
Creative Directors
Corey Chalmers
Guy Roberts
Co-Creatives
Sarah Litwin-Schmid
Emily Drake
Matt Sellars
Brad Collett
Awards
Cannes Lion Finalist
Axis Award Gold