The Royal Caribbean: Come Seek
Cruises are boring. Cheesy. Only for old people...Right? We set out to prove all those stereotypes wrong, with a TV campaign that invited people to discover how adventurous, authentic, and straight up fun the Royal Caribbean can be.
TV
Our TV campaign hit hard on the negative preconceptions of cruising, pairing bold statements, high-energy visuals, and great beats (thanks, Missy Elliot) to create a vibe that was decidedly un-cruise-like.
CREDITS
ECDs
Dave Weist
Tim Vaccarino
Creative Directors
John Kearse
Rob Kottkamp
Copywriter
Sarah Litwin-Schmid
Art Director
Lisa Della Piana