Intel Core i7:
Watch This
Serious gamers don’t just play. They game, stream, and record every moment. Which is why Intel wanted to position their Core i7 processor as the ultimate weapon in a gamer’s arsenal: its ability to keep gameplay smooth and Twitch streams flowing meant more victories, more followers, more glory.
Four unique games.
One chip to win them all.
We created films for each of the four biggest multiplayer desktop games on the market—League of Legends, DOTA 2, CSGO, and PUBG. Each film featured an internationally renowned player and leveraged unique game terminology, Twitch emotes, and actual live gameplay—all totally bespoke to each game.
Social
There was no budget for social on this project—but that didn’t stop us. Knowing what digital natives gamers are, we decided to create a fun (and zero-budget!) social execution by turning the eye-catching “emotes” from our films into GIFs, available on GIPHY, that could be used across our audience’s social feeds, text threads, and beyond.
Posters
The players features in the films were well-known amongst their audience, with huge followings and a lot of clout. So for event signage assets, we gave them the hero treatment in impactful posters to quickly catch the eyes of their fans——and their consideration for their next gaming computer purchase.
CREDITS
ECDs
Nam Ngyuen
Creative Directors
Warren Frost
Katie McCarthy
Copywriter
Sarah Litwin-Schmid
Art Director
Max Hendren