Intel — Sarah Litwin-Schmid

Intel Core i7: Watch This

Serious gamers don’t just play. They game, stream, and record every moment. Which is why Intel wanted to position their Core i7 processor as the ultimate weapon in a gamer’s arsenal: its ability to keep gameplay smooth and Twitch streams flowing meant more victories, more followers, more glory.

TV + Twitch

We created films for each of the four biggest multiplayer desktop games on the market—League of Legends, DOTA 2, CSGO, and PUBG. Each film featured an internationally renowned player and leveraged unique game terminology, Twitch emotes, and actual live gameplay—all totally bespoke to each game.

Social

There was no budget for social on this project—but that didn’t stop us. Knowing what digital natives gamers are, we decided to create a fun (and zero-budget!) social execution by turning the eye-catching “emotes” from our films into GIFs that could be used across our audience’s social feeds, text threads, and beyond.