Oculus Quest:
Defy Reality
Early virtual reality headsets were immersive, but didn’t feel all that realistic. Enter the Oculus Quest: the next generation headset that made VR feel more real than ever. But if VR can feel this real—where does that leave actual reality?
Reality vs virtual reality
To celebrate just how real VR can feel with the Oculus Quest, we created a film focusing on the one person the new Oculus headset wouldn’t appeal to: Reality himself, portrayed perfectly by the great Eric Wareheim.
Social
Our personified version of Reality made his way into Oculus’ Instagram posts, and a toolkit of GIFs allowed fans to post him on their own social channels.
OOH
In outdoor media, we highlighted top Oculus Quest games by showing them playfully ‘invading’ the real world through contextual placements and custom builds.
CREDITS
ECDs
Luke Martin
Chris Trumbull
Creative Directors
Pete Harvey
Micky Coyne
Andreas Ekelund
Lonnie Elliot
Luke Acret
AJ Rivvers
Copywriter
Sarah Litwin-Schmid
Art Director
Nicole Birch